Identive Launches New CLOUD 2700 Contact Smart Card Reader

Next-generation contact reader supports cyber security, web and cloud-based authentication, cashless payment and more

SANTA ANA, Calif. and ISMANING, Germany, May 14, 2013 – Identiv, Inc. (NASDAQ: INVE); (Frankfurt: INV), a provider of products and services for the identification, security and RFID industries, today announced the newest addition to its family of next-generation smart card readers. The new CLOUD 2700 contact reader allows secure logon to PCs and networks, authentication to web and cloud-based systems, single sign-on and secure access to banking and cashless payment applications. For government agencies and other high assurance environments, the CLOUD 2700 supports cyber security initiatives.

“The CLOUD 2700 reader offers a new level of performance for the hundreds of millions of contact smart cards currently used for PC logon, as well as for the growing base of contact cards for banking, payment and identity management. User convenience was also an important focus in the development of the new reader and as a result the CLOUD 2700 is more interoperable and faster than any other device in the market,” said Dr. Manfred Mueller, executive vice president and COO, Identification Products for Identive. “The CLOUD 2700 further extends our growing portfolio of next-generation contact, contactless, dual interface and integrated readers, providing a broad range of infrastructure options for large system roll-outs.”

The CLOUD 2700 is based on Identive’s state of the art technology reader platform, which provides increased performance, shorter transaction times and enhanced security for sensitive data. The reader is fully compliant with the ISO7816 standard so works with any contact smart card. It is CCID compliant for USB interface and works with all major PC operating systems. EMV level 1 and GSA FIPS 201 certification make the CLOUD 2700 ideal for use in financial transactions and in highly secure government environments. The CLOUD 2700 reader is offered with fixed firmware or in a highly secure field-upgradable version for investment protection. An ergonomic casing design allows multiple methods for reader and card handling.

Identive’s CLOUD 2700 contact smart card readers are available now. For more information please click on the links below or contact our sales team at

About Identive
Identiv, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, For additional information, please visit or follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.