By Jon Swartz and Elizabeth Weise, USA TODAY
USA TODAY recently published an article warning “Online buyer, beware: Dangerous fake goods thrive on Web” and noting that “counterfeit products have become more common and their lower prices are attractive to consumers”. Identiv CMO Phil Montgomery was quoted in the piece:
For consumers, the real issue is that there is “no easy way to validate the authenticity of goods,” says Phil Montgomery, chief marketing officer of Identiv, a global-security company. “And people are losing trust in what they are buying.”
See the full article here.