On November 4, 2019, asmag.com quoted Identiv’s GM for Premises, Mark Allen, for his thoughts on retail security solutions.
“We just announced an expanded partnership with Les Bouchages Delage, a company that makes specialty bottle closures. We had originally worked with them in creating intelligent NFC closures for a luxury cognac brand, but now we’re bringing our NFC technologies into a wider array of Les Bouchages Delage caps,”
“The idea here is to allow consumers to better engage with their product, the bottle of wine or spirits. Consumers can tap their Android or iOS device to the cap of the bottle and easily register their purchase and receive special offers. It’s about expanding the use of technology to increase customer engagement, which is a win for everyone.”
Read the full article on asmag.com.