By Anthony Davis
Companies are always looking for ways to engage with their customers and involve them in the sales process. In addition, these same practices can ease the workload of a business’s employees as an added benefit. Many businesses, including fast-food restaurants, airports, and gaming companies, have been utilizing self-service terminals or kiosks for those very same purposes. Identiv has been working with these point-of-sale technologies to help them incorporate the most fitting contactless near field communication (NFC) solutions.
It’s common knowledge that people rely on their cell phones for just about everything. Customers have been increasingly using their mobile devices for product verification and scanning — for everything from boarding passes to movie tickets. As Apple recently has begun opening up the capabilities for NFC on its devices, this trend stands to grow even more within the kiosk industry and with other point-of-sale (POS) technologies.
To that end, Identiv is proud to announce that, to further develop our presence among these solutions, we have joined the Kiosk Manufacturers Association (KMA). The KMA is a global, not-for-profit organization that devotes itself to best practices for kiosks or self-service options, and it is supported by kiosk software, manufacturing, and support companies. This association releases white papers and other valuable pieces of research and market insight that share valuable and specific knowledge for kiosk- and POS-related companies.
We’re thrilled to be a part of KMA, and plan to stay up-to-date and involved with the industry. By being more closely tied to this organization and the needs and concerns of its members, the developments of the member companies, and their aims for expansion, we hope to act as a resource and advisor for how they can best utilize the latest NFC technologies.
Identiv offers a host of smart card modules that fit kiosks, terminals, vending machines and many other applications. This includes our uTrust 3712, 4511, 4501, 5501, 3501, and 3500 offerings, among others. We certainly think this area is expanding and well poised for growth into the future. Check out the complete line-up of Identiv’s Smart Card Reader Modules and feel free to reach out to firstname.lastname@example.org or call +1 888.809.8880 with any questions.