HighGreenNews.com: HGN Highlights the First-Ever Cannabis Packaging Summit in Anaheim with a Fresh High Five

February 13, 2020

The Cannabis Packaging Summit was created with the main goal of bringing the rapidly expanding cannabis industry together with the nation's well-established networks of packaging providers to help "close the final gap" in understanding between the two markets. This one-and-a-half-day summit explored the challenges and opportunities with packaging that cannabis manufacturers face. The CPS also looked at how the suppliers of packaging solutions can begin to approach this booming consumer market with greater insight and understanding. High-level speakers included legislative, regulatory, educational, technology and industry leaders. With a series of networking sessions and tabletop exhibits that have spanned through both days, this expo has been a great opportunity for packaging and cannabis experts to come together and pave a new path in the industry. Identiv is a global provider of physical security and secure identification, and now offers their top-of-the-line solutions to the cannabis industry. In partnership with NXP Semiconductors and TPG Rewards, Identiv highlighted their joint efforts in the development of Brand Verify at the first-ever Cannabis Packaging Summit this year. Brand Verify is a turn-key, intelligent, brand-protection program built specifically for the global cannabis industry that uses near-field communication (NFC) to indicate the status of a package. It ensures cannabis products are tamper-proof, indicating that the supplier is legitimate, while simultaneously adhering to government standards in regards to tax regulation. The solution also provides a direct marketing channel to customers, directing them to an automated product re-ordering site. View the full article here.