Mr. Beacon Podcast: Building the Future of IoT — Kirsten Newquist’s Vision for Identiv June 17, 2025 We are syndicating the original episode from the Mr. Beacon Podcast. In this episode of the Mr. Beacon Podcast, we welcome Kirsten Newquist, the CEO of Identiv, a company at the forefront of the IoT revolution. With nearly two decades of experience at Avery Dennison and a deep background in building businesses, Kirsten brings a refreshing blend of strategic focus, technical acumen, and values-based leadership to her role. Listen I worked closely with Identiv right from my early days at Wiliot and appreciated their appetite to build new products at the cutting edge of IoT. Identiv is known for its expertise in specialized IoT tags, labels, and inlays, helping bridge the physical and digital worlds through RFID and Bluetooth technologies. Under Kirsten’s leadership, the company has sharpened its strategy with a "Perform, Accelerate, Transform" framework, enabling them to focus on core strengths, drive innovation in high-growth markets like healthcare, while also being able to quickly adapt in these trying times. Kirsten's Top 3 Favorite Songs: “Don’t Worry Be Happy” by Bobby McFerrin: https://www.youtube.com/watch?v=d-diB65scQU “Lean On Me” by Bill Withers: https://www.youtube.com/watch?v=fOZ-MySzAac “Rise Up” by Andra Day: https://www.youtube.com/watch?v=LDffmI0ncfo Mister Beacon is hosted by Steve Statler, CEO of AmbAI Inc. — creators of AmbAI, the AI agent that connects people to products and the brands behind them. AmbAI also advises leading brands on Ambient Intelligence strategy. back