Security Sales & Integration: Identiv Has an Eye on the Future of the Physical Security Market

September 13, 2023

We are syndicating the original article from Security Sales & Integration.

Velocity Vision ecosystem highlights slew of new products that are focused on company’s theme of vision and control.


Identiv has an eye on the future of the physical security market as it heads into one of the industry’s biggest shows of the year, the Global Security Expo (GSX 2023), which is slated for the Kay Bailey Hutchinson Convention Center in Dallas Sept. 11-13.

During that time, Identiv product manager Steven Lewis and his co-workers will be welcoming visitors to booth 3445 to talk about the company’s vision for itself and the industry in which it sits. Here’s a little bit about what you can expect to see from Identiv at the show.

SSI: What’s the top product or offering that you guys are showing off at GSX? And what are some of the things that make it unique or special for both integrators and users in the security space?

Our theme this year is vision and control. The future is here. It’s all about the Velocity Vision ecosystem, which is our answer to end in access and vision.

Let me break it down: what makes this ecosystem so special? Start with the Velocity Vision video management system. Think of this as your security control room single pane of glass view, unified and offers real time digital intelligence. We made it work with our best-in-class cameras and hardware and it’s all about delivering intelligence for total security.

We then add the Hirsch Velocity security management system, whether you’re dealing with a single high-security room or an expensive campus, this is your go-to. It’s real-time, fully integrated and can adapt to anything you throw at it at.

Vision AI Video Analytics: Now this is where it gets really exciting. Vision AI is about pushing accuracy to new levels. With high availability and redundancy. It offers both cloud and on-premise solutions and things like automated backups and round-the-clock health monitoring take it to a whole new standard.

Then there’s Vision Cloud. This is where we change the game in on-premise video management, instant capacity expansion, scalability on demand and archiving without any hiccups. It’s innovation that makes sense for your bottom line.

In Velocity One, simplicity meets efficiency with our hyper-converged infrastructure platform.

Imagine merging virtualization, server storage and disaster recovery into one turnkey solution. It’s all about streamlining and liberating your IT and security teams.

The big picture: Velocity Vision ecosystem is about empowering you to have complete control and visibility over your physical security operations, it’s state of the art, future-proof and it’s how at Identiv we are pushing the boundaries of what access control and video surveillance can be. And it’s for both integrators and end users.

This ecosystem is about melding the best in digital technology, with physical security, it’s award winning, seamless, it’s innovative, and it’s the next era of security. And I can’t wait for you to see it in action at GSX 2023.

Are there other products and offerings that you wanted to highlight? And what are some of the qualities from those that maybe differentiate those from others in the marketplace?

Yeah, we’re absolutely thrilled about our latest launch Primis, which is rewriting the rules of access control. Our focus on innovation really shines here. And we’ve tailored Primis to meet the many unique demands of today’s SMBs and future driven organization.

Here’s what sets it apart. First is the Primis access control, we’ve created a seamless browser-based Linux secure solution that just works. It’s ready to go without any installation hassles. And it’s got an intuitive user interface that makes it a breeze for end users.

Primis Mobile: Imagine using GPS technology as your key for access control. It’s futuristic, and it’s here with today’s Primis Mobile.

EG-2: Our UL-listed EG-2 controller is all about security encryption and quality. With a plenum-rated housing, we’ve minimized maintenance while setting a new landlord security standard. And, of course, our cloud offerings Primis, cloud and Hirsch Velocity Cirrus. They’re changing the game as part of our scalable Access Control as a Service (ACaaS) solutions, allowing uninterrupted access from anywhere.

It’s all about ensuring that that our customers can transition from a CapEx to OPEX with flawless execution strategies. So why Primis? Its next generation, we’ve embraced the future, making access control simple, affordable, and resilient. From Primis mobile GPS technology in the new EG-2’s local access management, we’re setting new standards.

It’s an out-of-the-box experience. Unpack it, plug it in and you’re ready to go. Experience access control reimagined. It’s all browser-based, Linux secured or AWS-hosted. And the user-friendly interface enhances ease of use.

It’s secure yet accessible with features like the UL-listed EG-2 controller, security is top-notch, yet it remains accessible and convenient. We’re really excited about this new direction. And I believe that resonates with what the market needs today.

Let’s widen the scope a little bit and talk about anything new or noteworthy about the company as the end of the year draws near.

Well, reflecting on 2023, it’s really hard not to feel a sense of both accomplishment and excitement about where Identiv is headed. This year has been nothing short of transformative for us, and there’s a few highlights I’d love to share.

First and foremost, we’re thrilled to welcome John Moss, a true visionary and leader in our industry as senior advisor to our CEO and board of directors. John’s insight and guidance are already shaping our path forward, and we couldn’t be more honored to have him on board.

We’ve also achieved a tremendous milestone by getting our products listed on the FedRAMP marketplace. This is no small feat. We’re now one of just three FedRAMP access control systems. It’s a testament to our relentless commitment to quality, security and innovation.

Speaking of innovation, our latest efforts and IoT key strategic partnerships, and cutting-edge cybersecurity solutions have been driving our growth across various sectors. But one accomplishment that particularly stands out is are uTrust FIDO2 NFC Security Keys. We’ve been working to strengthen cybersecurity in the education sector, specifically in K-12 schools. Our alignment with the White House efforts in this area is more than just a business venture; it’s a mission to revolutionize how institutions protect sensitive data.

2023 has been a growth year with innovation alignment, with our core missions of digitally securing the physical world. We’re not just adapting to changes in our industry; we’re actively shaping them. And as we look towards 2024, our excitement and ambition only grow stronger.

What would you say is your company’s overall value proposition to security dealers and integrators? And why should they partner with Identiv on their next project?

Our value proposition isn’t just about offering higher security postures. It’s about writing standardization, creating powerful integrations, and ensuring our partners have access to leading edge technology.

We combine access control, video surveillance, cybersecurity, and IoT innovation into a comprehensive suite of solutions, all supported by our expertise and custom integrations and supply chain strength. Partnering with us means not only leveraging unparalleled quality and innovation, but also the assurance of the tailored, intelligent approach that guarantees the lowest total cost of ownership.

Looking ahead to 2024, what are some of the things you see is top opportunities in the marketplace for your company? And what are some of the challenges you might face?

As we look towards 2024, the opportunities we see are incredibly exciting: the rise in demand for higher security manifested through cutting-edge biometrics, integrated video solutions. Access control as a service and mobile credentials is a clear path for innovation and growth.

The marketplace is shifting towards cloud and hybrid solutions, all with an uncompromising focus on ease of use, and Identiv is poised to be the leader in this evolution. We must also recognize the challenges ahead. The constraints on overall budgets, persistent supply chain issues and a notable shortage of technical resources could potentially slow our industry’s momentum.

But here’s where Identiv stands out: We’re not just adapting to these challenges; we’re actively navigating them with creative robust solutions, our comprehensive product line and unwavering focus on supporting our partners and end users diverse needs positions us well, not only to face these challenges, but to turn them into opportunities, it’s exciting time and we’re thrilled to be shaping the future of security and access.

Is there anything else you want them to communicate to the marketplace about your company?

Our mission goes beyond the everyday. We’re passionately committed to digitally securing the physical world. Our significant growth in 2023 and the path we’re forging for the future stands as a powerful symbol of our relentless innovation, pursuit of excellence and our dedication to delivering unmatched value.

We see the future in embracing the power of next generation access control, leveraging the limitless potential of cloud technologies and nurturing the growth of small and diverse businesses, our vision is not just about reshaping security. It’s about revolutionizing the entire industry and we’re not on this journey alone.

We invite you to join us. Come explore our offerings at booth 3445. Engage with us, even challenge us and be part of this exciting revolution. Together, We’re shaping a future where security is more than a concept. It’s a tangible, accessible reality for all.