Identiv Unveils Cloud Access Control and Frictionless Mobile Solution

March 25, 2020

null On March 25, 2020,’s Larry Anderson invited Jason Spielfogel, Identiv Director of Product Management, to chat about recently launched MobilisID. Read his article “Identiv Unveils Cloud Access Control and Frictionless Mobile Solution” below: Even though ISC West 2020 was canceled, many of the product introductions planned for the trade show still happened. For example, physical security and secure identification company Identiv introduced the Hirsch Velocity Cirrus and MobilisID. Hirsch Velocity Cirrus is a cloud-based Access Control as a Service (ACaaS) solution. It is an optimal solution for both end-users and integrators, with lower upfront costs, reduced maintenance, enhanced portability, and the future-proof assurance of automatic security updates and feature sets. Smart Mobile Physical Access Control Solution Identiv’s MobilisID is a smart mobile physical access control solution that uses Bluetooth and capacitive technologies to allow frictionless access to a controlled environment without the need to present a credential. We caught up with Jason Spielfogel, Identiv’s Director of Product Management, to discuss the new products and other topics. Q: How is Identiv positioned in the market as a whole? What philosophy drives your product offerings? What vertical markets do you target? Spielfogel: Identiv provides a total solution. Our platforms provide access control hardware and software, video surveillance and analytics, door access readers, and ID credentials, both cards and mobile, for a variety of vertical markets: Federal government, state, local and education government agencies (SLED), healthcare, schools, banks/financial services, retail, airports and transportation, and infrastructure. Every customer needs every one of these components in every physical security deployment, and we ensure that all parts are working together at all times, even as technology continues to evolve. With that said, our philosophy is very customer-centric, and we position ourselves as a trusted partner. Our products and technology platform always strive to reflect and anticipate the environment our customers are facing, both in terms of technical requirements and functional capabilities. Q: How does the MobilisID system eliminate "friction?" Spielfogel: Identiv’s MobilisID eliminates the “friction” of access control by forgiving the user from presenting a physical credential to the reader. A simple wave of their hand over the MobilisID reader establishes a connection, and the reader reads their mobile device’s credential from the MobilisID app.  No badge or access card to read, and no contact with the reader, makes this a frictionless access control experience. Administrative friction is also eliminated because there is no physical credential to issue or withdraw; it’s all done via the MobilisID Manager. Q: Discuss the advantages of Bluetooth over competing technologies. Spielfogel: There are two primary competing technologies: WiFi and Near Field Communication (NFC). The problem with WiFi is that it’s not location-specific. In other words, the WiFi router can’t tell which door the user is near. NFC has the opposite problem in that it’s impossible to get credential reads unless the phone is presented within an inch or two of the reader. Bluetooth offers a blend of reliability and specificity to create frictionless access. Q: "Touchless" has always been a big selling point. Doesn't the coronavirus improve the outlook for these systems even more? Spielfogel: The coronavirus certainly highlights the value of frictionless access. But the vast majority of access systems today use proximity which was already touchless. But for systems using touchpads or contact-based credentialing, certainly frictionless is offering some alternatives that would help keep employees and visitors safer in the current climate. Q: How else might the current pandemic change the security market forever (i.e., more teleworking?) Spielfogel: Permanent changes are not likely, but it does force security directors to rethink how their employees interact physically with systems for both physical and logical access. As a result, we might see accelerated adoption of some emerging technologies, such as greater use of mobile logical access solutions, as well as frictionless physical access control. We’ve already seen an uptick in our smart card reader and token line and our Thursby enterprise and personal mobility offering during the coronavirus pandemic. Q: There are a lot of cloud systems in the access control space. How is your Cirrus cloud product different? Spielfogel: Cirrus is different from many others in that it’s built on one of the most mature, feature-rich, secure physical access solutions available today – Hirsch hardware and Velocity Software. While many competitors are scrambling to add features to their relatively new ACaaS platforms, Velocity already has all those features. While they are building up their encryption capabilities and cybersecurity testing, we’ve already been doing that for two decades. We certainly have some more development ahead of us for Cirrus, but most of it is just surfacing features we already have into the Cirrus interface. Q: How do you guide customers as their needs change? Spielfogel: Whether users want solutions that are on-prem, in the cloud, or anything in between, Identiv’s full architecture ensures that customers can adopt and migrate to new solutions as they see fit. No two customers are alike, so providing the flexibility to gradually update or change systems is a real differentiator. Our competitors either want customers to jump all at once to the cloud or push to keep everything on-prem/legacy. CSOs and CISOs live in a different world: They've got it all to deal with.  We're there with them across all of it, because that's the true reality. Q&A originally posted via